Test Footage

The plan for this test footage is to use 3D tracking to label the equipment in the room letting the audience know exactly what it is they're paying for even if it's not visible clear on screen the 3D tracking will help. 

Mood Board

Contact With Client

In person contact:

Me: Hey, Dave, I've got some college work that requires me to do a promotional video, would I be able to do one for you? I'm thinking of, doing one for each individual room you have and listing what you have to offer and how much the rooms are per hour and then doing one for the studio as a whole.

Dave: Yeah, that'll be good, when are you thinking of recording?

Me: Sometime within the Easter holiday, so within the next couple of weeks but I'll let you know more details over text.

Dave: Okay, thank you, I'll see you later.

Promotional Video Analysis

This promotional video is for Apple's new iPhones, the XS and the XS Max. It starts with a side on view of the two phones on top of each other, slowing being revealed through lighting. We then get a close up of the top phone as someone presses down onto the screen turing the phone on and illuminates their finger. Both of the phones are then picked up and rotated in time with the song, now facing the camera in front of an entirely black background (almost like a void) to have everyones soul focus on the phones themselves. We then see an illusion (which is the name of this promotional video) where the phone on the right is revealed to have been closer to the camera making both of the phones look the same size where as now it's showing off how big the XS Max is compared to the XS. At 16 seconds in, we see the phones form an X formation, clearly representing the name of their new phone being the iPhone XS and XS Max as well as being able to show off how slim the phones are which is also emphasised with the extreme close up of the side of the phone. We then see the phones separate from the screen with text that says "Welcome to the big screens" in the same rose gold the phones are in. This is Apple telling their audience that the screens are getting bigger than the older phones. We then see one last side by side comparison of the two phones facing towards the camera before the camera cuts to more text revealing the names of the phones "iPhone XS" is shown, then in time with a the brass in the song "iPhone XS Max" is shown in bigger font than the XS was show to that the Max is the bigger phone. Then the woman's fingers click, the font turns to a rose gold glitter to show the magic side of the iPhone they usual reference in their promotional videos to reveal their apple logo.

This is a low budget promotional video for "Furkids Kitty", which is a cat adoption shelter. The promotional video starts off as a parody of american infomercial which is "an advertising film which promotes a product in an informative and supposedly objective style." in black and white, asking the audience if "their goldfish have lost their novelty" and if "potted plants don't excite them like they used to" This is all done from a high angle to make the owner of said goldfish and potted plants seem more down, less powerful than they would be if they adopted cats. The scene then cuts to a hand held mid shot of outside the shelter with a relaxing guitar song playing over the top with the narrator now being on screen with an low budget "wacky waving inflatable arm flailing tube man to the left of him. These tube men are usually used to bring attention to the shop/service they're outside of due to their size and erratic motions being eye catching. He then begins to sell his "product" being the cats through this fun low budget promotional which I feel has went for the viral effect due to its comedy and references to pop culture throughout. The scene cuts to a close up of him with some black cats saying "they've got the blackest cats you'll ever see, it's like midnight inside a coffin over here." Another cut of a mid shot of him next to "the sleepiest kitties you've ever seen" which has the camera then zoom in onto the cat is it slightly wake up and then falls back asleep. The scene then cuts into a different room where he explains how they've got cats without tails, in which the scene is of another mid shot of him holding the cat without a tail. He then jokes about how "2016 models are compatible with windows" as there's a shot close up shot of him playing with kittens, tapping on window whilst they jump up at him. I feel as this has been done for comedic purposes but to also demonstrate that they have every cat for any kind of cat lover rather than it being restricted to just a few types of cats. The camera then cuts to a close 2 shot oh him having an "interview" with one of the cats asking it "how long it's been waiting to be adopted" I also feel as this promotional video relied on the cuteness of the cats/kittens as well as the low budget style comedy to help make this promotional video viral. Which was successful as the official YouTube video has over 5 million views. He also breaks the 4th wall during this promotional video through another joke where he asks for "a cat to hold as they're shooting a commercial" whilst a cat is up on his shoulder. They also make a reference to "South Park" with 3 fiddy. The store owner asks someone "what can I get ya?" and they reply with "yeah I need about 3 kitty" which is a play on words to the South Park original, which I feel like also helped make the video go viral and successful due to the references. At the end of the promotional video, they do a parody song of "in the arms of an angel" however poorly sung and made up lyrics about the cats whilst it shows a montage of all the types of cats they have again at the shelter to really make the audience want to buy one of these cats even more.

This is a promotional video for the even called Download. The promotional video is called the Download *year* Official Aftermovie. It starts with a drone, birds eye establishing shot of the event itself showing the mass amount of people that attend this event yearly. We then see a close up of someone putting on a Guns N' Roses jacket on whilst rock/metal music starts to play, already giving a feel of what Bands play at this event. The editing style continues to be relatively fast paced, cutting to a over the shoulder shot of a woman doing her make ready to get on stage and then a close up of a man applying white face paint. We then see more direct address as a musician blows a kiss towards the camera which then cuts to a close up of him holding his guitar from the back, showing of his tattoos, the amps and some ornaments they take with them on stage. It then cuts to a dimly lit long shot of someone walking onto the stage which then cuts to a mid shot of him, right before the stage, putting on his sunglasses to complete his look. We then see a side of mid shot of another event that is held there at the same time, that is the middle age battle to show the variety of things at Download festival. Which then cuts back to more close ups and mid shots of people walking out onto stage ready to play. Once the guitar kicks in, we have a long shot of a singer, rising his fist in the air at the same time flame shoots out from next to him. We then get more crowed reactions to show the feel of the festival and how lively it is. We then see a singer, signalling for the camera man to come closer to him so he can show the crowed off on camera. We then cut back to the battle, which is now in action with people fighting which then cuts long shot of a boxing match which also shows more variety of events at Download. We then get some slow motions shots of the crowd head banging and people performing on stage so we can enjoy the shot for longer and see it in more detail. We then get a POV shot of someone riding a bike round in a cone, which then cuts to a long shot of him doing this stunt to also show off more of the events rather than it all just being music and bands playing. Towards the end of the video, during the guitar solo, is when the bigger bands come on as they would towards the end of the night, this is the star appeal of the promotional video, getting the audience excited to see their favourite bands play at download as well as discovering new ones. At the end of the video, we hear the crowd cheering and see fireworks go off before a ball of flame goes across the screen revealing the name/logo of the event.

This is an internal comminations promotional video for the company "Resource" We first see a close up of their logo in a very well lit building, which then cuts to their company name and slogan. This then fades into a tracking shot of a woman walking to sit down on some chairs and then the camera pans round and follow a man. When then get a pull focus on one of their cups. And then a time-lapse of a meeting, where we get a close up of a man smiling and laughing. We then get some close ups of people working and looking like they're thinking intensely. I feel like this has been shown like this to show off the company as somewhere, bright, kind, friendly but also somewhere people enjoy working, requires hard thinkers and people who'll get the job done. We then see some close ups of examples of the work they do to help promote their company and their standards of work. We then get a montage of their 3D printing and all the hard work that goes into, with close ups of the machines and the people who use them at work. The video then ends where we started on their company name and logo so you remember who it is the video is about.

Promotional Video Ideas

Warehouse18

Lots of close up of the equipment they have
Pop up of what they equipment is
Prices of the rooms (per hour)
Do an individual video per room showing off what the rooms have to offer (rehearsal, recording, chill out zone)

Promotional Video Questions

What do you want to happen when people finish watching your video?

Share the video with band members
Visit the Warehouse18 Facebook page/website
Visit the studio itself
Book a room to rehearse in


What specific problem am I trying to solve and how do I communicate the solution to that problem?

The problem is the lack of bands booking rooms to rehearse in and using the recording facilities available locally in Nuneaton

The solution to this problem would be for me to show off all the equipment, size of the rooms, the prices and how it's all ran to get people interested in coming to use the studio.

How are you going to get people to watch your video?

I'd upload the video(s) onto social media like Facebook and Instagram, then I can get the video shared by other bands who use the studio as well as boost the video on Facebook to get it seen by more people who would want to use the studio to rehearse an/or record