Editing Evaluation

Video evaluation on editing

Practical Skills Evaluation

Video evaluation on practical skills

Shot List

Close up - on gear

Pull focus

Panning

Establishing shot - The outside of the studio

Mid shot

 Mid long shot

Contingency Plan

Lighting:
Take my own lighting rig (small light box) in case the in building lighting isn't good enough to help keep noise of the footage to a minimum.

Weather:
For me this isn't an issue whilst recording as I will be in side, however I will have to check the weather updates so no gear or myself gets wet on the walk up to the studio.

Camera:
Charge the batteries the night before but take a spare with me in case they run out.
Take a spare SD card in case the first one gets full

3D Text Tracking:
If the 3D tracking doesn't go to plan, I can still do the video without it as it was an extra feature I wanted to add rather than a necessity.

Performers:
It'll be easier to shoot without them as it'll be easier to schedule and less paper work and it'll still look good as my original plans didn't performers.

Health and Safety:
Try to be as safe as possible to prevent injuries
if serious injuries do occur, call an ambulance, take them to a safer location and treat the injuries if possible.

Scheduling:
Agree on a time and day with Dave a week in advance and let him know about any changes if they happen to the time or day.

Promotional Videos And Evalutation

Evaluation:

Overall I'm happy with the finished product of my promotional videos for Warehouse 18. 

Although I had to abandon the idea of 3D tracking the text as there wasn't enough room due to the close ups, I feel that the videos still clearly show what it is you're buying in the rehearsal rooms and recording studio. After sending the initial videos to my client for feedback, he was pleased with them, asked for a longer video showcasing all of the rooms and said he is going to use them on his website and social media page (Facebook). Hopefully this will help him gain more bands to use the rooms and recording studio. The lighting in the room made the videos look a little bland and washed out but I managed to fix that with colour correction and levelling in Premiere Pro to give it more of a cinematic feel as well as adding in the letter box bars. 

Test Footage

The plan for this test footage is to use 3D tracking to label the equipment in the room letting the audience know exactly what it is they're paying for even if it's not visible clear on screen the 3D tracking will help. 

Mood Board

Contact With Client

In person contact:

Me: Hey, Dave, I've got some college work that requires me to do a promotional video, would I be able to do one for you? I'm thinking of, doing one for each individual room you have and listing what you have to offer and how much the rooms are per hour and then doing one for the studio as a whole.

Dave: Yeah, that'll be good, when are you thinking of recording?

Me: Sometime within the Easter holiday, so within the next couple of weeks but I'll let you know more details over text.

Dave: Okay, thank you, I'll see you later.

Promotional Video Analysis

This promotional video is for Apple's new iPhones, the XS and the XS Max. It starts with a side on view of the two phones on top of each other, slowing being revealed through lighting. We then get a close up of the top phone as someone presses down onto the screen turing the phone on and illuminates their finger. Both of the phones are then picked up and rotated in time with the song, now facing the camera in front of an entirely black background (almost like a void) to have everyones soul focus on the phones themselves. We then see an illusion (which is the name of this promotional video) where the phone on the right is revealed to have been closer to the camera making both of the phones look the same size where as now it's showing off how big the XS Max is compared to the XS. At 16 seconds in, we see the phones form an X formation, clearly representing the name of their new phone being the iPhone XS and XS Max as well as being able to show off how slim the phones are which is also emphasised with the extreme close up of the side of the phone. We then see the phones separate from the screen with text that says "Welcome to the big screens" in the same rose gold the phones are in. This is Apple telling their audience that the screens are getting bigger than the older phones. We then see one last side by side comparison of the two phones facing towards the camera before the camera cuts to more text revealing the names of the phones "iPhone XS" is shown, then in time with a the brass in the song "iPhone XS Max" is shown in bigger font than the XS was show to that the Max is the bigger phone. Then the woman's fingers click, the font turns to a rose gold glitter to show the magic side of the iPhone they usual reference in their promotional videos to reveal their apple logo.

This is a low budget promotional video for "Furkids Kitty", which is a cat adoption shelter. The promotional video starts off as a parody of american infomercial which is "an advertising film which promotes a product in an informative and supposedly objective style." in black and white, asking the audience if "their goldfish have lost their novelty" and if "potted plants don't excite them like they used to" This is all done from a high angle to make the owner of said goldfish and potted plants seem more down, less powerful than they would be if they adopted cats. The scene then cuts to a hand held mid shot of outside the shelter with a relaxing guitar song playing over the top with the narrator now being on screen with an low budget "wacky waving inflatable arm flailing tube man to the left of him. These tube men are usually used to bring attention to the shop/service they're outside of due to their size and erratic motions being eye catching. He then begins to sell his "product" being the cats through this fun low budget promotional which I feel has went for the viral effect due to its comedy and references to pop culture throughout. The scene cuts to a close up of him with some black cats saying "they've got the blackest cats you'll ever see, it's like midnight inside a coffin over here." Another cut of a mid shot of him next to "the sleepiest kitties you've ever seen" which has the camera then zoom in onto the cat is it slightly wake up and then falls back asleep. The scene then cuts into a different room where he explains how they've got cats without tails, in which the scene is of another mid shot of him holding the cat without a tail. He then jokes about how "2016 models are compatible with windows" as there's a shot close up shot of him playing with kittens, tapping on window whilst they jump up at him. I feel as this has been done for comedic purposes but to also demonstrate that they have every cat for any kind of cat lover rather than it being restricted to just a few types of cats. The camera then cuts to a close 2 shot oh him having an "interview" with one of the cats asking it "how long it's been waiting to be adopted" I also feel as this promotional video relied on the cuteness of the cats/kittens as well as the low budget style comedy to help make this promotional video viral. Which was successful as the official YouTube video has over 5 million views. He also breaks the 4th wall during this promotional video through another joke where he asks for "a cat to hold as they're shooting a commercial" whilst a cat is up on his shoulder. They also make a reference to "South Park" with 3 fiddy. The store owner asks someone "what can I get ya?" and they reply with "yeah I need about 3 kitty" which is a play on words to the South Park original, which I feel like also helped make the video go viral and successful due to the references. At the end of the promotional video, they do a parody song of "in the arms of an angel" however poorly sung and made up lyrics about the cats whilst it shows a montage of all the types of cats they have again at the shelter to really make the audience want to buy one of these cats even more.

This is a promotional video for the even called Download. The promotional video is called the Download *year* Official Aftermovie. It starts with a drone, birds eye establishing shot of the event itself showing the mass amount of people that attend this event yearly. We then see a close up of someone putting on a Guns N' Roses jacket on whilst rock/metal music starts to play, already giving a feel of what Bands play at this event. The editing style continues to be relatively fast paced, cutting to a over the shoulder shot of a woman doing her make ready to get on stage and then a close up of a man applying white face paint. We then see more direct address as a musician blows a kiss towards the camera which then cuts to a close up of him holding his guitar from the back, showing of his tattoos, the amps and some ornaments they take with them on stage. It then cuts to a dimly lit long shot of someone walking onto the stage which then cuts to a mid shot of him, right before the stage, putting on his sunglasses to complete his look. We then see a side of mid shot of another event that is held there at the same time, that is the middle age battle to show the variety of things at Download festival. Which then cuts back to more close ups and mid shots of people walking out onto stage ready to play. Once the guitar kicks in, we have a long shot of a singer, rising his fist in the air at the same time flame shoots out from next to him. We then get more crowed reactions to show the feel of the festival and how lively it is. We then see a singer, signalling for the camera man to come closer to him so he can show the crowed off on camera. We then cut back to the battle, which is now in action with people fighting which then cuts long shot of a boxing match which also shows more variety of events at Download. We then get some slow motions shots of the crowd head banging and people performing on stage so we can enjoy the shot for longer and see it in more detail. We then get a POV shot of someone riding a bike round in a cone, which then cuts to a long shot of him doing this stunt to also show off more of the events rather than it all just being music and bands playing. Towards the end of the video, during the guitar solo, is when the bigger bands come on as they would towards the end of the night, this is the star appeal of the promotional video, getting the audience excited to see their favourite bands play at download as well as discovering new ones. At the end of the video, we hear the crowd cheering and see fireworks go off before a ball of flame goes across the screen revealing the name/logo of the event.

This is an internal comminations promotional video for the company "Resource" We first see a close up of their logo in a very well lit building, which then cuts to their company name and slogan. This then fades into a tracking shot of a woman walking to sit down on some chairs and then the camera pans round and follow a man. When then get a pull focus on one of their cups. And then a time-lapse of a meeting, where we get a close up of a man smiling and laughing. We then get some close ups of people working and looking like they're thinking intensely. I feel like this has been shown like this to show off the company as somewhere, bright, kind, friendly but also somewhere people enjoy working, requires hard thinkers and people who'll get the job done. We then see some close ups of examples of the work they do to help promote their company and their standards of work. We then get a montage of their 3D printing and all the hard work that goes into, with close ups of the machines and the people who use them at work. The video then ends where we started on their company name and logo so you remember who it is the video is about.

Promotional Video Ideas

Warehouse18

Lots of close up of the equipment they have
Pop up of what they equipment is
Prices of the rooms (per hour)
Do an individual video per room showing off what the rooms have to offer (rehearsal, recording, chill out zone)

Promotional Video Questions

What do you want to happen when people finish watching your video?

Share the video with band members
Visit the Warehouse18 Facebook page/website
Visit the studio itself
Book a room to rehearse in


What specific problem am I trying to solve and how do I communicate the solution to that problem?

The problem is the lack of bands booking rooms to rehearse in and using the recording facilities available locally in Nuneaton

The solution to this problem would be for me to show off all the equipment, size of the rooms, the prices and how it's all ran to get people interested in coming to use the studio.

How are you going to get people to watch your video?

I'd upload the video(s) onto social media like Facebook and Instagram, then I can get the video shared by other bands who use the studio as well as boost the video on Facebook to get it seen by more people who would want to use the studio to rehearse an/or record   

Music Video

Evaluation:

After creating the song "Falls In", I had some friends listen to it for feedback, everyone who listened said that they pictured a slow-motion fight between loved ones or fog over an ocean. This gave me the idea to use my song and create this music video. It internally started off as an idea of a couple getting into arguments and breaking up and showing the aftermath of a break up from the males perspective. During the time of gathering ideas, there was news of men committing suicide and going through depression without seeking help or feeling like they could talk to someone as they had to perform their "masculine" traits. This gave me the idea to make my music video into a male suicide and depression awareness music video.

During the filming process, we found it difficult to film shots the way we envisioned due to our budget, small spaces to work with, the weather and the amount of time we had left to film and edit. However, I am pleased with the cinematography overall but feel like we didn't have enough footage or different camera angles of the same scenes to keep the music video interesting with enough cuts as the music video feels more like a short film than an actual music video. I feel as leaving the colour blue in the present day shots and making the flashbacks in full colour helped to both set the mood of the times and how the character feels as well as differentiate between present day and the past. During editing, I also added in a glitch effect to making the video feel distorted as it would be inside the mind of someone with a mental illness such as depression. I also tried to keep the cuts as high as I could with the use of foreshadowing by quickly cutting to scenes seen ahead in the music video whilst the glitch effect happened.

One main challenge we found in a group was editing the footage to fit the entire length of the song (5:24) without using the same footage too many times and without cutting the song down. I managed this by using the same footage where it was appropriate in foreshadowing or flashbacks, I also reversed the entire music video towards the end of the song to rewind the viewer all the way back to the beginning to remind them where it all started as well as an extra "your life flashes before your eyes". At the end of the video whilst the music dies down, I also added in some facts about male suicide I found from "the Samaritans" website about male suicide rates and asked people to seek help if they're fighting the same battle of depression as well as reminding the viewers that "it's ok not to be ok" which I feel is an important ending to the music video reminding the viewers that they don't have to perform masculinity and it's ok to seek help when they need it.

I'm extremely happy with the feedback I've gotten from my music video. Friends and family have said they're amazed by it, people complimenting me on how deep it is, how it's a message that needs to be sent out there, sharing it on Facebook asking people to watch it, comments left on the video on YouTube and Facebook saying that "it hit them in the feels" and "the production is beautiful".                      

Locations

My house, private area, will be able to film without interruptions with good lighting too. Open spaces with big rooms, less chances of injury

Galley Common bridge on the dark track, relatively clear from people, very muddy, chances of injury due to slipping in the mud, rocks sticking out of the mud (could trip), glass, branches, falling from the bridge/high up.

Devils Drop bridge in Bedworth, alternative to the Galley Common Bridge, less clear from people than Galley Common, very muddy, chances of injury due to slipping in the mud, rocks sticking out of the mud (could trip), glass, branches, falling from the bridge/high up.

Meg's house, alternative to my house, private area, will be able to film without interruptions with good lighting too. Open spaces with big rooms, less chances of injury

Contingency Plan

Green Screen:
Use a bed sheet as a blue screen
Only use a close up - makes it easier to look realistic
Find a new way to end the music video - make it more suggestive

Bridge Location:
Two separate locations, one in Galley Common and one in Bedworth/Coventry
Or find a new way to end the music video - make it more suggestive

Weather Conditions:
A little bit of rain/cloudy will help set the mood, lighting doesn't have to be the best as inside we'll use artificial lighting and outside shots will be in black and white

Health and Safety:
Try to be as safe as possible to prevent injuries
if serious injuries do occur, call an ambulance, take them to a safer location and treat the injuries if possible.

Hardware:
Make sure all cameras and lights keep dry and full charged before shooting
Have spare batteries and SD cards ready

Scheduling: 
Have extra days for recording certain scenes just incase people have to go earlier than they're needed for or the shots didn't go to plan

Props:
Don't smoke all of my cigarettes before hand
Make sure we have spare bowls/plates - break them safely, pick up any bits of broken bowls to prevent cuts and scrapes.

Questionare

https://www.surveymonkey.co.uk/r/SQZRBMG

Carol Vernanalysis - The Kindest Cut (2001)

Carol Versailles' music video theory in her academic work 'The Kindest Cut" (2001) is similar to that of Andrew Goodwin's, however, there are quite a few differences. She explores the methods found between film and music video editing.

There are four main parts to here theory are:

Narrative
Editing
Camera Movement And Framing
Diegesis

Narrative:
She states that "Narratives in music videos are not always complete" allowing the music being to be open to audience interoperation, getting people to discuss the meaning and ending behind the music video and "Music videos are not always balanced between performance and narrative" meaning that some music videos have more of a narrative story than the artists/performance and others revolve around the artists/performance than the story. This is seen commonly in pop music videos.

Editing:

She states that "The rules of continuity editing are broken to draw attention to what is happening on screen" and that "edits may be really obvious to draw attention to themselves" this can be done by the use of special effects. Jump cuts are also used a lot during music videos, these can help edit to the beat of the song and/or to the lyrics. She also states that "A master shot is frequently used to give the video a structure" this is a shot/scene/location that is often brought back multiple times during the music video. An example of this is the hallway shot in Britney Spears - "...One More Time".

Camera Movement And Framing:

Vernallis says that establishing shots of the location and close-ups of the subject(s)/star(s) are frequently used in music videos, the camera can also be moved in time with the beat and/or the lyrics of the song. The framing of the music video usually depends on the genre of the music video itself. 

Diegesis:
This is a narrative or plot, typically in a film however can be applied to music videos.Vernallis says that there can be a lot of repetition of shots and certain frames can be highlighted more than others (the master shot) due to the fact that the actions in a music video may not always be comparative and can be left unfinished.   

Mood Board

Lots of warm lighting, bright oranges, red and yellows for the flash back scenes for a feel good vibe and representation of the past being a warmer and a better time.

Present day scenes, all in black and white but with blue as the primary colour to show the present being darker, dull and more depressing which will be represented with the colour blue.

Music Video Analysis

All My Life analysis from Jack Martin on Vimeo.

Research Questionnaires And Focus Groups

Questionnaire Pros And Cons:

Pros:
Can get answers from a lot of people in a relatively short space of time.
They provide lots of data for analysis and the more data sets, the more accurate the analysis.
Everyone answers the same questions i.e. same information is requested. Reduces bias.
Allows people to answer at a time convenient to them.
If anonymous, perhaps more honest answers will be provided.
Questions can be planned ahead of time by the analyst.
Questionnaires are one of the most affordable ways to gather quantitative data. Especially online and mobile surveys have a very low cost and a generous reach. There’s no printing cost, you don’t have to hire surveyors to ask people the questions, not do you have to buy stamps to send out your paper survey.

It’s quick and easy to collect results with online and mobile tools. This means that you can gain insights in as little as 24 hours (or less!), depending on the scale and reach of your questionnaire. You don’t need to wait for another company to deliver the answers you need.

Questionnaires and surveys allow you to gather information from a large audience. Online, you can literally distribute your questions to anyone, anywhere in the world (provided they have an internet connection). This means that for a relatively low cost, you can target a city or a country. Geography no longer stands in the way of market research. It’s important to be aware of cultural differences between people and countries when conducting worldwide research.

Cons:
Only as good as the questions being asked. If the questions are poorly worded or they are biased then the data obtained might not give an accurate picture.
Can be difficult for the analyst to ask the right questions if they are unfamiliar with the system.
They are impersonal, people may be more open face to face discussions.
The response rate may be poor - especially if people are busy or don't see the benefit in answering.
Difficult to allow people to expand on their answers, especially with closed questions.
While there are many positives to questionnaires, dishonesty can be an issue. Respondents may not be 100 percent truthful with their answers. This can happen for a variety of reasons, including social desirability bias and attempting to protect privacy. Stop dishonesty in its tracks by assuring respondents that their privacy is valued and that the process prevents personal identification. Every administrator hopes for conscientious responses, but there’s no way to know if the respondent has really thought the question through before answering. At times, answers will be chosen before fully reading the question or the potential answers. Sometimes respondents will skip through questions, or split-second choices may be made, affecting the validity of your data.

A survey or questionnaire cannot fully capture emotional responses or the feelings of the respondents. Without administering the questionnaire face-to-face, there is no way to observe facial expression, reactions or body language.

When using questionnaires, there is a chance that some questions will be ignored. If questions are not required, there is always that risk they won’t be answered. Online questionnaires offer a simple solution to this issue: make answering the question required.

No matter what form of delivery is used, lack of accessibility is a threat. Surveys may be unsuitable for users with a visual or hearing impairment, or other impediments such as illiteracy. This should be considered when choosing to do research in this manner. Always choose a questionnaire platform that has accessibility options built in.

Focus Groups Pros And Cons:

Pros:

An interesting aspect of the focus group is how answers tend to build on top of each other. The processing that happens is unique because people are able to consider different answers and opinions other than their own to have their personal views begin to evolve. This gives survey takers more complete information and allows participants to have their own person views begin to evolve. Both sides receive value.

Focus groups can attract people today from all over the world. They can even be conducted online under certain circumstances. This means it becomes possible to screen more people so that the critical factors being researched can be examined without the same levels of restriction.

The problem with survey taking in general is that they all tend to be disruptive. If you’re out shopping at the mall with your family, do you really want someone asking you questions for 5-10 minutes? Of course not. Although there can be travel requirements for a focus group, the chance to be with peers and discuss important topics is fun for participants and a convenient way to gather information.

Online focus groups tend to provide more anonymous information than in-person groups, but all focus groups allow for a certain level of privacy. Most people don’t know each other in a group, which allows people to provide honest answers and open responses. This is critically important when attempting to research information about cultural, personal, or even socioeconomic issues. If people feel like they will be judged by those that they know, they tend to alter what gets said, even at the expense of their personal opinions.

There will always be the costs of meeting rooms, A/V equipment, transcription services, food and beverages, and potentially hotel accommodations. Even online focus groups have certain cost requirements. Yet in the gathering of critical data from a fairly large sample of people, there aren’t many other methods that are as affordable as the focus group. People who participate in them appreciate travel expenses and other needs being met, making the event seem like a vacation.

Instead of focusing on a scripted response, focus groups are able to ad-lib questions within the moment to create more detailed information. This may require a skilled facilitator to recognise emotional changes in the group, but when it is done correctly, it can literally change how the world perceives certain subjects.

Cons:

If you put a group of people into a room, a leader tends to emerge. This person helps to facilitate the discussion and makes sure their personal opinions are heard first. Strong, persuasive leadership can alter the opinions of other focus group participants and make it difficult to receive accurate data, even if there is a strong facilitator in the room.

The level of involvement that some participants may have could be minimal. Sometimes people don’t interact in a focus group at all. It’s important to recognise who may have an introverted personality in a focus group because introverts tend to absorb all the information around them and offer brief moments of insight. Those brief moments can be worth more than 30 minutes of others talking.

Every person has a certain bias on every subject because of their upbringing, their current environment, and other personalised experiences. This personal bias can come out when certain group dynamics are present, seemingly justifying the bias. When included with the final outcome, sometimes the researchers conducting the focus group have more influence on the final outcome than the participants.

Someone who hasn’t been talking for awhile suddenly crosses their arms in front of their chest. To many, this seems like a defensive pose that indicates they disagree with what is being discussed. It could also mean that they’re just bored with the conversation and interactions happening because they seem pointless or surface-level. Non-verbal cues can provide an extra depth of insight, but they can also create misinterpreted data that alters the final results.

Many focus groups try to eliminate distractions that may occur. Although this is a concern, a greater issue is security. When people disagree with each other on a passionate issue, things can go from shouting to violence in a very short amount of time. Screening in respondents who are not likely to have such a response provoked out of them is important, but not a guarantee that something won’t happen.

Facilitators do more than just ask questions. They provide the group with a certain level of energy. They encourage engagement. They keep the conversation on track. Moderators can also influence the data when questions posed aren’t neutral in nature.

Sources:
http://www.teach-ict.com/as_a2_ict_new/ocr/A2_G063/331_systems_cycle/investigation_methods/miniweb/pg4.htm
https://surveyanyplace.com/questionnaire-pros-and-cons/
https://brandongaille.com/12-pros-and-cons-of-focus-groups/

Andrew Goodwin - Dancing In The Distraction Factory (1992)

Goodwin's theory in his book "Dancing In The Distraction Factory" (1992) states that there are a set of six key features which apply to all music videos, all music videos have at least one of these aspects if not more.

A relation between lyric and visuals:
In this aspect, we look at how the lyrics associated with the visuals, how a narrative is formed if there is a storyline that the viewer will follow, and if that story is loose knit or tight with a very clear message. This can be done in one of these three (or more than one):

Illustrated:
Examples of lyrics being illustrated are when you can see the action that the lyric is - if the lyrics were "I close my eyes" you would see someone on screen close there eyes. The lyrics could be seen on screen, or a very common one, the lyrics could be lip synced.

In "Graffiti On The Train" you can see the lyrics being illustrated by them being both lip-synced and appear on the screen throughout the entire video. 

Amplified:

This is where the lyrics are stressed on screen. If the lyrics again were "I close my eyes" instead of seeing someone close their eyes, you would see the effect of it. The screen would go black or some lights would turn off to make the room darker. 

This can be seen in Katy Perrys "Firework" where she sings the lyrics "Cause, baby you're a firework" whilst fireworks shoot out of her. I believe this amplifies her lyrics as it shows the effects of her metaphorical lyrics becoming a reality.

Contradicted:

This is where the video show's the opposite of what the lyrics are trying to convey. A way this could be done is if you were to have a music video of someone crying their eyes out to Pharell Wiliams' "Happy".

A relation between music and visuals:
Much like the previous video elements, here we are looking at how the music and visuals of a video create a narrative and a story for the viewer and what effect this has.

Illustrated:
Much like the lyrics, the music can be illustrated on screen, this can be done by having people play the instruments you can hear on screen. If you could hear a piano, you would illustrate this by having someone play the piano in the video.

In Slipknots "Psychosocial" you can see the music being illustrated with the band playing their instruments on screen in this music video, you can see each guitar strum or drum hit matching up with what you can hear.

Amplified:

This is where you would show the effect on the music, usually in a creative way. If there were a cymbal crash in the song, you could amplify this with a plate being smashed, or someone being slapped.

In The Chemical Brothers' "Star Guitar" the music is amplified throughout the entire song with new objects coming into shot in time with the song. Walls get higher as effects are added, the train pulls up to the station and you see people when the vocals start, new objects are brought onto the screen the match the beat.

Contradicted:

You'd contradict the music in a music video by showing something on screen that doesn't match what the music feels like, you could have someone playing acoustic guitar in a meadow for a music video for a heavy metal song. In this sense, to contradict the music for a music video, you use juxtaposition.

Genre:
Goodwin states that there are five types of genres for a music video.

Stadium Performance:
This is when the music video is shot in a stadium/arena. A setting where the band would play, where you would go see them live.

An example of this would be Avenged Sevenfold's "This Means War" where it shows scenes of them performing live at a stadium in front of their fans, even including the fans shouting and chanting during the song in the official music video as well as close-ups of the audience to give the viewers a feel of what it would be like to watch them live in the crowd.

Studio Performance:

This genre of music video is where the viewers see the artists in the recording studio giving the viewers a feel as they are part of the process of recording the music itself.

An example of this would be "Moment" by Roses & Revolutions where you see them recording their song with all their instruments mic'd up whilst they play giving the viewers a feel of what it would be like to record with them.

Location:

This is when a music video is filmed in a famous location such as New York, London or Paris as these famous locations are places the viewers could also visit and easily recognisable. 

Narrative:

This type of music video is when a story is played out to the music, which usually encodes a deeper meaning to the song/lyrics for the audience to follow. The narrative can include the artists themselves our other people such as actors, dancers or even everyday people. The narrative can have a clear meaning of what it's trying to convey or it can keep it's meaning vague, allowing it to be open to interpretation and allowing the audience to connect their own feelings to it. 

Sia's "Elastic Heart" has a narrative which is vague, allowing the audience to discuss their own ideas what the music video is about, this has surfaced many ideas on what this music video is about from Sia's relationship to her dad, how people can be animalistic to even pedophilia.

Conceptual/Experimental:

These music videos break regular conventions of music videos creating their new artistic ways of presenting their music.

In "Cornflake" by Psychedelic Porn Crumpets, you can see an extremely experimental animated music video. It uses a lot of vibrant colours, weird animation style and a narrative which you'd have to be an active audience to fully understand, stuff a passive audience wouldn't understand especially as this song focuses mostly on the music rather than lyrics.

Voyeurism:

Voyeurism is the objectification of men and women in music videos in order to get a certain element of appeal for the viewers. This however often applies far more to women than men and despite it causing an uproar with feminists, it continues to happen. This often happens in intimates locations such as a bedroom or bathroom so that the viewers can gain a higher sense of voyeurism.

Voyeurism can be clearly seen in Rhianna's "Stay" as we see her naked in a bathtub with lots of fragmentation of her body allowing the audience to see things they would never normally get the chance to see.

Star Iconography:
Star iconography refers to the representation of the "characters" in the video which is often the band members/artists. They are represented in a way that shines them in the spotlight - it is often the singers that are focused on as they are the "voice" of the band/their name which is what is recognised by their fans. they are in the spotlight in order to get their face out into the public and be seen as "stars" in their fans eyes as well as gain further credibility.

Intertextuality:
This is where the music video references other music videos, films or tv shows. This can be done either as a homage where reference it to pay respects to the creators, a pastiche where they mimic it in a sarcastic way or even as a parody where they make fun of the original.

Intertextuality can be seen throughout Charli XCX & Troye Sivan "1999" where they reference popular music videos, films and tv shows all from the 90s.

Music Video Ideas

Use my own song (Falls In)

1:
Non linear narrative
Couple gets into argument - no diegetic sounds, only the music but can see the shouting, close ups is slow motion of their faces
One of them goes off for a walk from anger
During the "build up" there's a reverb trail that plays before a small drum fill that goes into the drop, this can be used for a slow motion effect right before the character gets killed, attacked or kills themselves (jumping off a bridge etc)
during the drop flash backs to when they were happier in a very warm lighting as the character falls in slow motion
close ups on their face during the breaks of the flashbacks to show their regret
second verse - second character goes out to find them (they've been gone all day)
Second Drop - She finds him dead, camera starts on a close up oh her face and slowly pulls away to reveal the depression and loneliness she now feels

1.2:
Could also reverse the video entirely to find out why he killed himself

2:
Same as idea number one to start
Girl leaves in anger
During the build/drop guy gets a phone call (he assumes she's killed herself)
During second verse, guy leaves to kill himself
Second drop - flash backs on his happier life with her
Reveals girl is actually still alive, hears that someone's jumped off the bridge near her and finds him dead (ends the same as the first one)

3.
Present day is black and white (blue is still there) flash backs very warm lighting, contrasts present day
Same start
Instead of angry walk, it's the next day, he comes home to find a note from his wife/girlfriend (she's left)
First drop is a depression montage
Second drop is the suicide + flash backs
Hits the ground on the last crash
Slowly pans away from his body
End of the video show's a suicide/depression awareness message saying it's okay for guys to seek help and talk about it all

Film Studies Film and Evaluation

Failure

Directors: Jack Martin & Morgan Mills

Filmed By: Jack Martin & Morgan Mills

Thanks To: Dylan Barns & Max Everett

End of unit film using Freud's theory of the subconscious