Carol Vernanalysis - The Kindest Cut (2001)

Carol Versailles' music video theory in her academic work 'The Kindest Cut" (2001) is similar to that of Andrew Goodwin's, however, there are quite a few differences. She explores the methods found between film and music video editing.

There are four main parts to here theory are:

Narrative
Editing
Camera Movement And Framing
Diegesis

Narrative:
She states that "Narratives in music videos are not always complete" allowing the music being to be open to audience interoperation, getting people to discuss the meaning and ending behind the music video and "Music videos are not always balanced between performance and narrative" meaning that some music videos have more of a narrative story than the artists/performance and others revolve around the artists/performance than the story. This is seen commonly in pop music videos.

Editing:

She states that "The rules of continuity editing are broken to draw attention to what is happening on screen" and that "edits may be really obvious to draw attention to themselves" this can be done by the use of special effects. Jump cuts are also used a lot during music videos, these can help edit to the beat of the song and/or to the lyrics. She also states that "A master shot is frequently used to give the video a structure" this is a shot/scene/location that is often brought back multiple times during the music video. An example of this is the hallway shot in Britney Spears - "...One More Time".

Camera Movement And Framing:

Vernallis says that establishing shots of the location and close-ups of the subject(s)/star(s) are frequently used in music videos, the camera can also be moved in time with the beat and/or the lyrics of the song. The framing of the music video usually depends on the genre of the music video itself. 

Diegesis:
This is a narrative or plot, typically in a film however can be applied to music videos.Vernallis says that there can be a lot of repetition of shots and certain frames can be highlighted more than others (the master shot) due to the fact that the actions in a music video may not always be comparative and can be left unfinished.